Nieky Holtzen for OneChampionship
BRIEF: Connect fans with Nieky in advance of his World Title fight.
CREATIVE: Get to know Nieky: what makes him tick, as well as punch and kick.
EXECUTION: An intimate 'behind the scenes' tour of Nieky's life, his home and his training camp.
Deli Alle for Adidas
BRIEF: Promote Adidas's new boot in advance of the Euros.
CREATIVE: Celebrity endorsement in the form of Dele Alli.
CREATIVE: A witty narrative film from the fans' perspective.
Lewis Hamilton for Mclaren
BRIEF: Engage new fans by bringing warmth and human spirit to Mclaren
CREATIVE: Reveal how Mclaren's success is driven by the attitude of its staff.
EXECUTION: Look 'under the bonnet' of Mclaren with Lewis Hamilton.
Dominic Calvert Lewin for Adidas
Brief: Connect core fans with Adidas as a lifestyle brand.
Creative: 'CONFIRMED'. An app where celebs talk about their connection with 'adidas'.
Execution: England player Dominic Calvert Lewin talks about his life as an Adidas aficionado.
Riener de Ridder for OneChampionship
Brief: Connect fans with De Ridder in advance of his title fight.
Creative: Learn what separates a fighter from a Champion.
Execution: A behind the scenes tour of Riener's life, schedule and approach.
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