Nieky Holtzen for OneChampionship

BRIEF: Connect fans with Nieky in advance of his World Title fight.

CREATIVE: Get to know Nieky: what makes him tick, as well as punch and kick.

EXECUTION: An intimate 'behind the scenes' tour of Nieky's life, his home and his training camp.

WATCH HERE

Deli Alle for Adidas

BRIEF: Promote Adidas's new boot in advance of the Euros.

CREATIVE: Celebrity endorsement in the form of Dele Alli.

CREATIVE: A witty narrative film from the fans' perspective.

WATCH HERE

Lewis Hamilton for Mclaren

BRIEF: Engage new fans by bringing warmth and human spirit to Mclaren

CREATIVE: Reveal how Mclaren's success is driven by the attitude of its staff.

EXECUTION: Look 'under the bonnet' of Mclaren with Lewis Hamilton.

WATCH HERE

Dominic Calvert Lewin for Adidas

Brief: Connect core fans with Adidas as a lifestyle brand.

Creative: 'CONFIRMED'. An app where celebs talk about their connection with 'adidas'.

Execution: England player Dominic Calvert Lewin talks about his life as an Adidas aficionado.

WATCH HERE

Riener de Ridder for OneChampionship

Brief: Connect fans with De Ridder in advance of his title fight.

Creative: Learn what separates a fighter from a Champion.

Execution: A behind the scenes tour of Riener's life, schedule and approach.

WATCH HERE

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